So you’ve built something. You’ve tested it extensively. It works, better than you ever hoped! The next step is to build more of them. Lots more. Time for PRODUCTION to finally kick off. That means you have a whole new set of challenges. They aren’t necessarily easier or harder, they’re just different. You’ve [...]
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So far Johnathan has created 5 blog entries.
Eteros Is Growing! We continue to build the team here at Eteros. Now that we’re through the R&D phase and currently tooling up our manufacturing process, positions that weren’t necessary in the early days are coming online. It’s an exciting time for the company! We decided to ask the team [...]
The next step in our journey: TOOLING UP We’ve got all the research done. We’ve developed a design. We’ve built a prototype, tested, and then adjusted the design (many times). Everything is working the way we want it, and we’re now moving forward. But there’s a big step that comes between [...]
Why Customer Service is a MARKETING Function We don’t believe in customer service reps. We believe in Consumer Relations Marketers. Customer service used to be an afterthought. It was something every business had to have, like a bathroom. It didn’t need much attention other than the occasional cleaning and maintenance. [...]
Offer Letters: Forget these DOs and DONTs at your own peril! So you’ve found the perfect employee. They check all the boxes, and have all the right qualifications. If you’re a smaller company, or a startup like we are, you may be inclined to keep the hiring process a bit more [...]